With its strategic redirection of core businesses to Brands and Technologies, Henkel has also redefined its corporate vision and values, and its corporate identity.
Our Vision

Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

• We are customer driven
• We develop superior brands and technologies
• We strive for innovation
• We embrace change
• We are successful because of our people
• We are committed to shareholder value
• We care about the environment
• We are an active partner in our communities
• We communicate openly and actively
• We preserve the tradition of an open family company

As its umbrella brand, the Company has adopted the slogan "Henkel - A Brand like a Friend."